Unsolicited Advice for Authors, Agents, and Editors
The publisher often ignores the author questionnaire (and asks for the same information later, separately), but authors need to take it seriously anyway.
Editors and agents should be cc’d on everything.
As long as your book is in print, it’s never too late to promote it.
It is best for the book when the movie or TV show has the same name as the book—even if the movie or TV show bombs.
During layovers, stop in the airport bookstores and ask if they’d like you to sign stock of your book.
Don’t miss an opportunity to meet a celebrity. You never know when the connection might come in handy.
About eight months before publication, meet or conference call with the publisher to talk marketing and promotion plans.
Before you post an excerpt from your own book, get the publisher’s approval.
When you meet with your publisher, remember you’re also auditioning for national TV.
Your book should have a core market, and you should know how to reach it.
